About
Jay Baer is a customer experience and marketing expert, author, researcher, and advisor.
He is a 7th-generation entrepreneur, author of 6 best-selling books, and founder of 5 multi-million dollar businesses.
Jay has worked with more than 40 FORTUNE 500 brands, including Walmart, Microsoft, JPMorgan Chase, Comcast, Humana, Pfizer, IBM, MetLife, Caterpillar, Cisco, Hilton, 3M, Qualcomm, and Oracle.
An in-demand keynote speaker and event emcee and host, Jay is an inductee into the professional speaking hall of fame, as well as the word of mouth marketing hall of fame.
His research on customer service, customer experience, and digital marketing is cited often by the media, and his work is included in hundreds of academic publications.
Jay is also the co-creator and co-host of the longstanding Social Pros podcast, focused on enterprise social media strategies. The show was recently named best marketing podcast in the 2022 Content Marketing Awards.
His popular twice-monthly newsletter on customer experience trends is available at TheBaerFacts.com.
About the Research
Jay Baer and Ursus 10, LLC led this original, nationwide research study. The study included a custom 25-question survey. The quantitative study was administered to 1,981 US respondents, ages 16-65. The sample was weighted to the 2020 US Census data for age.
The survey was conducted online being April 6 and June 28, 2022.
StatSocial is the project’s research partner, and fielded The Time to Win study, and completed initial data analysis.
This research is protected by copyright 2022 by Ursus 10, LLC. All rights are reserved.
The information in this research can be referenced in the media, in whole or in part, as long as this document is cited as the source of the information.
This research is provided “as is.” Information and views expressed in this document may change without notice. The strategies and examples depicted in it are provided for illustrative purposes only and are not guarantees of specific results.
The research document is the author’s interpretation of the data. The reader of the report assumes responsibility for use of this information.